Ok, now we have established that we need a marketing plan. Let's talk price!
A key part of the marketing plan is setting the list price. If a home is priced too low, it may cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. As a CENTURY 21 Sales Associates I am trained to use this information to help you reach the right asking price. We will also discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.
Make no mistake about this topic, the selling price will either help you sell your home quickly, or it will cause the home to sit on the market for an extended period of time. The longer a property sits on the market, the more money it costs you the seller in Insurance and mortgage payments.
Perhaps you have already found a new home and are making two mortgage payments, the expenses will get very costly if the home is not priced correctly.
The #1 reason a home does not sell is the asking price!
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