Customer Service – Part 2: Business and Customer Service on the Internet

If you've missed Part 1, you can read it here...

As the internet and computers become more common place in our daily lives, we find ourselves with less and less interaction on many levels. Example: The item I bought for $23.50 at the store I'd never been in, I now buy on the internet and pay the shipping costs rather than subject myself to the level of 'customer service' that store provides. At the same time, the items I purchased at the store with the friendly, helpful employee I continue to purchase at that store. Can I buy those items online? Sure I can, but I choose to do business with a helpful, courteous establishment that still WANTS me to be a satisfied customer.

The internet however, doesn't offer people interaction unless you are presented with an issue that a real person must intervene on your behalf. You can't get a smile or "Hi, can I help you" from a website. The level of customer service received is really based on whether that company provides me with timely delivery, valuable services and attention to my needs if a problem arises. But it is still customer service. If they deliver my goods unharmed, continue to provide me valuable services and assist me if I have issue I will continue to do business with them.

Case in point... Recently, a service I was receiving from an internet based company I do business with has been removed. It has been replaced with a service I don't feel I can rely on and directly affects my business! A task I could accomplish before at my leisure, I now have to rely on someone at the company to perform. I've contacted the company and asked them to restore this service and was told the service is no longer available and should never have been implemented. That’s interesting… A service which a customer finds of value and uses religiously should not have been implemented. Ok, then  can you say “insert loud scream here”?

To quote a well known business statute: "Increasing competition is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service."

In my business, I offer the same level of customer service to every one of my clients and customers no matter what type of or how costly a property they are purchasing. I do my best to make sure that every interaction with my customer and every transaction I do on their behalf is a rewarding experience for them. If an issue arises I promptly attend to it and do my best to resolve it to my customers’ level of satisfaction.

Why? Because in the end, I want them to be satisfied, returning customers. I want their business, not just their immediate business, but their future business. I want them to know they are #1 and I will attend to their matters promptly and professionally. I want them to confidently refer me to friends and family knowing that I will treat their referrals with the same level of professionalism they received. It is this attitude and attention to customer service that is recognizing me as a leader in Panama City Fl Real Estate.

Services I offer are based not only on what I want to provide, but also the value of that service to the customer. I agree that as time progresses business’ must change to meet new demands, but removing a service without providing a viable alternative it not good customer service.